After more than a few years in advertising, I've come to believe that reinventing the wheel is, pretty much, all we do. Oddly enough, in my view that's also a fair, albeit overly simplistic, representation of life.
Every piece of advertising is, for better or for worse, a different visual, verbal and storied execution of a solution for an ever-present human problem in a deceptively repackaged avataar. It makes sense then that the way we look at them and the solutions we seek to tackle these constant issues take on variant forms. Maybe I'm wrong.
That said, here's a revealing presentation on the 12 categories that every piece of advertising can be categorised into. Perhaps it better illustrates what I was struggling to articulate. I suppose somewhere in there is a Doctoral thesis of a few hundred pages which doesn't say much more than Plus que ca change, plus que c’est la meme chose.
Sri Linka: Master Advertising
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