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The underestimated and underappreciated science, that's what is Advertising. I just saw a campaign for Aquify Eyecare Lotion and it said something so insightful, i.e., Your Eyes Are Your Face. So the next time you tell someone she has a beautiful eyes, you might want to add the bit about the face. Or, maybe I'm just glad I have great eyes, and a horrible face. Or, maybe it's just my teeth. Your Eyes Are Your Face? What crap! You know what, that's something else the underestimated science teaches you: to be flexible. Very.