Hallmark holidays

A pithy, apt term for Days like Valentine's, Father's, Mother's and the myriad other marketing ideas that the Hallmark's of the world come up with to sell merchandise. Idea courtesy, Emily Bazelon, writer for Slate.com Also from the same story on how to dole out praise: Tell a human being how smart he is, and the only way he'll go is down. Tell him how determined and hard working he is, and he'll keep working at it.